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Florida CEOs answer: What are you doing to bring in customers?
Joe Yerkes |
Restaurant
Joe Yerkes
Owner — Bayfront Bistro — Fort Myers Beach
"We've started doing very hot pricing on feature wines. We run two wines a month on a really hot feature if we can do the right kind of deal with our suppliers. We launched a completely new lunch menu in October that talks to the tourist that's not high end. They don't want to spend $15 on a hamburger."